22nd Mar 2017
2016 has seen Glasgow-based duo Prides return with their new single ‘Are You Ready’ - the debut cut to be revealed in the build up to the much-anticipated release of their second full length album - scheduled for release Summer, 2017.
Another hugely accomplished release ‘Are You Ready’ sees Prides continuing their natural move towards a well-rounded, guitar/drum led sound, complimented by elegant electronic touches. Prides sound like they’re having fun again, like ‘Rome’ before it, the new single encompasses everything that people love about the band, adding a healthy dose of irresistible exuberance and enthusiasm.
Speaking on their absence from the limelight, and how it feels to be releasing new music again, the band said: “We locked ourselves in a cabin to work on new material, with the conscious consideration to do whatever the hell we wanted.”
‘Are You Ready’ sparks to life with some swirling fret work from Callum Wiseman, before Stewart Brock’s instantly recognisable vocals open up beautifully. Backed up by some elegant synth work and electronic flickers, the track deftly shifts into its huge, call-to-arms chorus. Originally starting life a stripped back 80’s inspired electro ballad - according to the band, ‘Are You Ready’ was one of the first tracks the pair wrote this year, perfectly symbolising where they are heading musically. It has impressive radio play on Radio 1, Amazing Radio and Radio X.
Prides have consistently proved themselves to be band with big songs, and equally big crowds. 2 years ago the band played the Commonwealth Games closing ceremony to 7.5 million people on BBC1, shortly followed by an invite to support Blink-182 at Brixton Academy, and subsequently selling out two UK tours of their own. 2015 then saw Prides conquer the festival circuit - performing at Glastonbury, T in the Park, Latitude and Reading & Leeds Festivals, but this year, Prides are going back to their roots, falling back in love with the process of writing music, and sharing that with their fans.
“Stadium-sized sound.” - THE GUARDIAN
“Scorching live shows and engrossing singles. Crisp, stylish synth-pop with huge choruses” - CLASH
“It’s the remarkable confidence of this young trio that baffles every time the play button is hit…they’ve got us locked in their grip again.” - THE LINE OF BEST FIT
“Suckers for gigantic hooks and showy synths…absolutely massive.” – DIY
“It’s sure to turn the heads of sentimental festival-goers, compilers of sporting montage sequences and Brit Awards judges before long” - EVENING STANDARD